Короткий опис (реферат):
In this article, communication trends have been identified for the formation of a strategy in
tourism through the relationship of the tourism and educational industries with the participation of
educational institutions. The main tourism and communication trends of 2021–2022 have been
identified, which imply the presence of an additional service in the form of an “educational component”.
The study showed a direct relationship between the increase in demand for tours, and the
absolute discrepancy between the tourist services offered to the buyer. The main elements of an
effective communication strategy in the tourism industry of Ukraine were also proposed.
