Communication trends of the tourist services market of Ukraine

Halynska, Yuliia V.; Zhuravka, Fedir O.; Nebaba, Natalia А.; Yarova, Inessa E.

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Факультет економіки, бізнесу та міжнародних відносин
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dc.contributor.author	Halynska, Yuliia V.
dc.contributor.author	Zhuravka, Fedir O.
dc.contributor.author	Nebaba, Natalia А.
dc.contributor.author	Yarova, Inessa E.
dc.date.accessioned	2023-12-07T09:54:22Z
dc.date.available	2023-12-07T09:54:22Z
dc.date.issued	2023-12-07
dc.identifier.citation	Halynska Yuliia V., Zhuravka Fedir O., Nebaba Natalia А., Yarova Inessa E. Communication trends of the tourist services market of Ukraine. Актуальні проблеми економіки, №3 (237), 2021. С. 51-60.	uk_UA
dc.identifier.issn	1993-6788
dc.identifier.uri	http://biblio.umsf.dp.ua/jspui/handle/123456789/6181
dc.description.abstract	In this article, communication trends have been identified for the formation of a strategy in tourism through the relationship of the tourism and educational industries with the participation of educational institutions. The main tourism and communication trends of 2021–2022 have been identified, which imply the presence of an additional service in the form of an “educational component”. The study showed a direct relationship between the increase in demand for tours, and the absolute discrepancy between the tourist services offered to the buyer. The main elements of an effective communication strategy in the tourism industry of Ukraine were also proposed.	uk_UA
dc.language.iso	en	uk_UA
dc.publisher	Національна академія управління	uk_UA
dc.relation.ispartofseries	Актуальні проблеми економіки;№3 (237), 2021
dc.subject	tourism	uk_UA
dc.subject	communication trend	uk_UA
dc.subject	communication	uk_UA
dc.subject	tourism trends	uk_UA
dc.subject	educational component	uk_UA
dc.title	Communication trends of the tourist services market of Ukraine	uk_UA
dc.type	Article	uk_UA