Abstract:
The socio-economic potential of Ukraine is capable of ensuring freedom, security, and the restoration of basic sectors of
the economy in the post-war period, provided that effective strategic management is in place. The purpose of this study is to
develop a strategic map of a balanced scorecard for industrial and trade enterprises. The information base of the study is the
EU framework programs, data from expert surveys of business representatives, national and international regulations. The
methodological basis of the study are methods of observation and abstraction, concrete and abstract comparative characteristics,
critical, historical-logical and dialectical analysis and synthesis of socio-economic realities, axiomatic method and method of
analogy, as well as the method of market reviews and forecasts and foresight. The strategic analysis of innovative development
of business in the conditions of disorder of economic processes which results are aggregated in the form of conceptual model
of management of innovative development of enterprises which is based on development of a strategic map long term. The
developed model has proven to be a practical and effective tool for managing innovative enterprise development. The results of
this study will be useful to all who study the problematic issues of strategic management of innovative business development in
difficult socio-economic conditions.
