Abstract:
The article is devoted to the development of methodological approaches and practical
recommendations for improving the change management model in the enterprises of
the hotel industry. Based on the definition of the functioning peculiarities of modern
enterprises of the hotel industry, it is proved that traditional and classical models of
change management are ineffective in modern changing conditions, and it is substantiated
that the model of change management at enterprises of the hotel industry should
be based on a situational approach, which transforms it into an "improvisational" one.
The change management model, in which managers make decisions based on intuition
and change management is carried out through constant improvisation, represents a
flexible and adaptive approach to managing an organization in conditions of constant
uncertainty and variability of the external environment. Key aspects of this model include
the acceptance of intuition's importance in the decision-making process, where
managers value intuitive propositions and apply them in their activities. Instead of predesigned
and tough change strategies, change management is based on the organization's
ability to quickly a dapt to changes and respond to s ituations that arise in real
time. The effectiveness of such a model is supported by an open and active exchange
of information and ideas between management and employees, which helps stimulate
improvisation and making non-standard decisions. The article proposes an algorithm for
managing changes in hotel industry enterprises, developed taking into account the survey
results of employees of 25 Ukrainian hotels of various categories. This algorithm
works in the form of a continuous cycle and consists of six stages. The results of the
survey also emphasize the relevance of the problem of effective change management
in the modern hotel sector.
