Abstract:
The second decade of the XXI century is characterized by new approaches in
human communication and society's interaction with mass media. Starting from
adolescence and childhood, modern people spend a significant part of their time on
social networks. These networks have evolved from simple communication and dating
services to full-fledged information platforms. In complex social systems, where
collective action is a vital life structure, the most crucial foundational principle is
coordinating managerial actions and organizational measures with the laws of social
self-organization. Creating something significant without understanding how social
processes are organized and regulated is impossible. The task of creating a system of
media culture in the country's educational system is, first and foremost, about meeting
the needs of the learners, the specifics of the situation, and changing trends.
