Аннотации:
The purpose of the paper is forming of a certain concept of
periodization in television development in the context of social and communication
features of broadcasting, which would be based on the following
aspects: technological, content and communication. The survey is
based on integrated approach to the use of theoretical, empirical, empirical-
theoretical, analytical research methods and sectoral methods of social
communications. Historical and comparative historical methods have been
used to analyze and systematize data on the formation and development
of television and its individual broadcasting models (on-line and off-line).
Systematization, classification, and grouping were used to identify features
and factors of television development in individual models. The comparison
method was used to identify common and distinct features of different
stages of television broadcasting. The content analysis method was used
to systematize data on the development of on-line and off-line models as
communicative television technologies. Results of the survey is comprehensively
understanding the phenomenon of television development as a
space to meet the social and communicative needs of society. Analyzing
and understanding the main stages of television development as a communication
system will improve the quality of the study of individual issues
related to television, as well as help predict the future vectors of development
of this communicative phenomenon.
