Abstract:
The integration process content of joint-stock companies is considered. The
preconditions for a rational and reasonable selection of potential members of a
corporate integration association based on forecasting and evaluating the results of
such an association are summarized. Peculiarities of the organization and management
of corporate integration associations are revealed (difficulties in obtaining, analyzing,
and using information necessary for management; duplication of certain management
functions; ambiguity in assessing the effectiveness of certain activities; centrifugal
trends within the CIA, risks associated with decentralization of associations
management). The necessity of conducting a two-level evaluation of a corporate
integration association to solve the problems of the strategic management of the CIA
has been proved. The directions of carrying out the complex analysis of efficiency of
activity of corporate integration association, which should consist of two blocks, are
defined: the general analysis of efficiency of activity of CIA; analysis of the
synergistic effect that is formed within the CIA. The composition of the system of
indicators for evaluating the activities of a corporate integration association based on
the construction of a matrix of basic research is substantiated. Furthermore, the
expediency of differentiating the sources of CIA synergies appearing into four main
categories is proven: increasing revenues, reducing costs, reducing tax deductions, and
reducing additional investments, and based on which, if necessary, conducting of
factor analysis to determine the degree of achievement of the strategy, integration
goals and if possible, identifying reserves to increase the synergistic effect.
