Abstract:
Nowadays, there is uncertainty in the external environment of tourism infrastructure
companies. Such a situation necessitates modeling their behavior in the strategic perspective
and identifying key development factors that will minimize the impact of adverse
socioeconomic indicators, thus minimizing the likelihood of negative financial
outcomes. This is taking place in conditions of development of tourism infrastructure
companies in Ukraine and intensified competition with the absence of an appropriate
management system in the development, production, and sale of tourism products and
services. Thus, this study is highly relevant.
The aim of this paper is to model the strategic development of tourism infrastructure
using the SWOT methodology and correlation-regression analysis.
Based on the diagnosis of trends in tourism infrastructure companies of Ukraine and
their environment, an approach to the development strategy of tourism infrastructure
companies is proposed. First, market trends in the tourism industry, which is a crucial
component of the development strategy of tourism infrastructure, are considered. The
essence of the proposed approach is to use the SWOT methodology. The determination
of the most significant factors of companies’ internal and external environment is
based on multifactor regression-correlation modeling.
It is concluded that the general growth of tourism in Ukraine is due solely to the growing
demand among the citizens of Ukraine for outbound tourism.
