Аннотации:
The study is devoted to the development of proposals for improving the assessment and stimulating the export
potential of an innovatively active enterprise. The authors examined the essence and features of the activities
of innovatively active enterprises, as well as the impact on their export activities. The conducted theoretical
and methodological study allowed the authors to show their vision of the main components of the export
potential of the enterprise, and also, in order to assess and analyze the export potential of an innovatively active enterprise, they proposed an economic and mathematical model, a feature of which is taking into account the hidden export potential, which has a significant economic impact. To stimulate the export potential
of an innovatively active enterprise, the authors proposed a system of labour force motivation, as well
as institutional instruments, which have a significant social impact.
