Аннотации:
Purpose. The article is devoted to the study of the root causes of the emergence of interests of economic entities in connection with the beginning of activities at the internal and external markets.
Methods. In the research the main scientific methods are widely used. Among them the methods of logical search and synthesis, abstraction and concretization, analogies, modeling are mostly used.
Results. The basics of the personal motivation for work and economic activity are discovered. The common hierarchy of needs is applied to the real economic activity of person and entity.
The general reasons, root motives and needs related to economic activity of entrepreneurs are deeply analyzed.
The features of the system of motivation to the economic activity of subjects in the internal and external economic space are determined.
It has been demonstrated that the desire of the subject to engage in entrepreneurial activity both within the country and in the international economic space is similar from the scientific and practical point of view and in fact leads to several common groups of motives.
Conclusions. It is proved that among the prime reasons connected with business interests of the enterprises there are motives for satisfying almost all the standard levels of needs with a clear predominance of the needs of the “highest level”, that is, the desire for respect, self-expression and self-realization. It is shown that other needs are always present but play secondary role.
