Horozhankina, N. A.; Korneyev, M. V.; Shcholokova, H. V.; Dovhopolyi, D. Ye.
(Університет митної справи та фінансів, 2025-07-16)
Types of consumer loyalty programs are considered depending on the number of participants, benefits, presence (absence)
of entry barriers for participants. By increasing customer loyalty, hotels partially abandon the idea ...