Strategy of customs business services based on marketing management

Abstract

The article substantiates the relevance of developing customs services on the basis of marketing management. The author analyses the available literature and practical materials that reveal the importance and relevance of the issue of customs reform in Ukraine, ensuring the efficiency of customs services for enterprises at different levels, solving existing problems and preventing threats in this area. At present, there are many reasons for the low level of efficiency of customs services operations at different levels, which is caused by a wide range of factors: peculiarities of the construction and functioning of the management system in customs authorities, the level of staffing of customs authorities, software and hardware, infrastructure, financial support; development of the legal framework regulating customs services to enterprises; development of the tools, technologies, systems, institutions of customs services The interaction of customs authorities with foreign economic operators is becoming a crucial factor in the effective fulfilment of the tasks of the customs service: accelerating trade turnover, replenishing the budget and ensuring the national security of the country. Based on the results obtained, the article formulates definitions of “customs marketing”, “marketing environment of the customs sphere”, substantiates the strategy of customs business services based on marketing management, and identifies stages of formation of the strategy of customs business services based on marketing management. The proposed strategy of customs business services based on marketing management provides for consideration of the influence of factors of the marketing environment of the customs sphere and interests of foreign economic entities on the effectiveness of customs reform for sustainable economic growth of Ukraine and its positioning as a reliable international trading partner. The strategy of customs business services based on marketing management: will allow customs organisations to be more efficient and competitive, meet all current and future needs of foreign economic operators, as well as facilitate their adaptation to the conditions and requirements of customs; ensure the most effective interaction between customs authorities and business structures, which will have a positive impact on minimising the time of customs formalities and will reduce the labour costs of counterparties and complete economic transactions in a short time; facilitate The implementation of the customs service strategy based on marketing management will contribute to the implementation of the main tasks of the State Customs Service: efficient and effective revenue collection, protection and security of society, and creation of favourable conditions for the development of foreign economic activity.