Marriott International’s place in international hotel chains

Abstract

The TOP-10 largest hotel chains in the world were considered and the place of the Marriott International hotel chain in this ranking was revealed. The activity of the international hotel chain Marriott is characterized. Marriott International is a leading hospitality company that currently operates premium (full-service), upscale and extendedstay (limited-service and extendedstay) luxury hotel and suite brands. At the end of 2023, the company managed 2,096 properties (589,078 rooms), including hotels under long-term management or under lease agreements with hotel owners (combined management and lease agreements), as well as hotels owned by Marriott. By the end of 2023, the company had 6,563 franchised and licensed properties (994,354 rooms and timeshare units). An analysis of the regional distribution of hotels by class was carried out. It has been established that the undisputed leader in terms of the number of luxury, premium and limited service hotels are the countries of North America. Economy class hotels are represented only in the countries of the Caribbean region and Latin America. By category, the leaders of the network are hotels with limited service – 66% of the total number of hotels in the network, in second place are premium class hotels – 26%, in third place are luxury class hotels, and in fourth place are economy class hotels – 2%. With a detailed spatial analysis of the chain’s hotels by category, we can note that: 1) the luxury category of hotels is most represented in the USA and Canada (26%), the second place is occupied by the Asia-Pacific region (without China) – 21%, and the European region is in third place (17%); 2) almost half of the premium segment hotels are located in the USA and Canada (48%), the second place belongs to European countries – 17%, and the third place – the Asia-Pacific region (10%); 3) 83% of hotels with limited service operate in the USA and Canada, the rest of the distribution of hotels in this category differs slightly by region of the world – 6% falls on Europe, 4% – on the Asia-Pacific region (without China), 3% – on China, and 2% each to the Middle East and Africa and the Caribbean region and Latin America. A SWOT-analysis of the company’s activities was carried out and a description of the factors that could affect the Marriott company’s activities was provided.