Modern types of innovative marketing in the activities of enterprises

Mostova, Anastasiia

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dc.contributor.author	Mostova, Anastasiia
dc.date.accessioned	2023-12-20T10:56:06Z
dc.date.available	2023-12-20T10:56:06Z
dc.date.issued	2023-12-20
dc.identifier.citation	Mostova A.D. (2018). Modern types of innovative marketing in the activities of enterprises. Eastern Europe: Economics, Business and Management. Vol. 1 (12). pp. 88-94.	uk_UA
dc.identifier.issn	2518-1971
dc.identifier.uri	http://biblio.umsf.dp.ua/jspui/handle/123456789/6229
dc.description.abstract	The article deals with the essence of strategic marketing management of the activities of enterprises and the concept of marketing strategy. The peculiarities of marketing of innovations and basic approaches to the classifications of marketing innovations in the scientific literature are revealed. Taking into account the existing approaches, a systematic classification of marketing innovations was provided with the purpose of further development of an effective marketing innovative strategy of the enterprise and justification of the corresponding marketing innovations in the marketing activity of the enterprise.	uk_UA
dc.language.iso	en	uk_UA
dc.publisher	Придніпровська Державна академія будівництва та архітектури	uk_UA
dc.relation.ispartofseries	Eastern Europe: Economics, Business and Management;Vol. 1 (12), 2018
dc.subject	strategic management of marketing activity	uk_UA
dc.subject	innovative marketing strategy	uk_UA
dc.subject	types of innovative marketing	uk_UA
dc.subject	marketing of innovations	uk_UA
dc.title	Modern types of innovative marketing in the activities of enterprises	uk_UA
dc.type	Article	uk_UA