Аннотации:
In order to maintain competitive positions in the industrial market, an enterprise should use innovative
approaches based on constant analysis of the economic environment and forecasting of possible
technological changes in it. The purpose of the study is to investigate the problem of strategic
management of an innovative marketing orientation enterprise in order to determine its competitive
position in the industrial market. The article deals with an example of the practical application of
the methodology for constructing innovative development scenarios and describes the results of the
application of each step with the help of reframing theory and methods of economic and mathematical
modeling. The integral indicators of the state of the external and internal environment of the
enterprise are determined, which allows to take into account the uncertainty factor in the selection
and development of the strategy. As a result of the research, scenario modeling was proposed to
determine the scenarios of enterprise innovative development
