Transformation of subjects of public communication in innovative information space of modern Ukraine

Abstract

The article demonstrates the conditions and trends of the transformation of subjects of public communication in the Ukrainian information space. The main objective of the research is to find out the latest trends of the subject transformation of public communication in the information space of modern Ukraine under the influence of social, political and economic factors, which predetermine innovations of different nature. The object of research is the subjects of public communication (providers, operators and innovation objects). The study covers the period from 2000 to 2020. It theoretically demonstrates that innovations in the information space are factors of subject’s transformation. At the same time, it lays the theoretical foundation for further empirical research of transformation trends of public communication subjects. The results of the study may be useful in developing a communicative policy of various organisations running in Ukraine.